New Look for Planes After United and Continental Merger

United Airlines and Continental Airlines revealed the visual branding for the new global airline that will result from the proposed merger between the two airlines. The new logo displays the combined company’s United brand name joined with the global mark which has represented Continental’s brand image since 1991. The new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image, the company said.

The combination of United and Continental brings together the two most complementary networks of any U.S. carriers, with minimal domestic and no international route overlaps. The combined company will offer enhanced service to Asia, Europe, Latin America, Africa and the Middle East from well-placed hubs on the East Coast, West Coast, and Southern and Midwestern regions of the United States. The combined company will have 10 hubs, including hubs in the four largest cities in the United States, and will provide enhanced service to under-served small- and medium-sized communities. The combined carrier will continue to serve all the communities each carrier currently serves. Together, Continental and United serve more than 144 million passengers per year as they fly to 370 destinations in 59 countries.