In 2011 the Jordan Tourism Board has gone “all in” with their effort to work with travel bloggers and they are not about to end this alliance.
Yesterday, the Jordan Tourist Board continued its foray into digital media by announcing a unique marketing collaboration with a group of eight travel bloggers. The concept, called iAmbassador, is an initiative by Keith Jenkins that is designed to leverage the bloggers’ previously published related content and their social networks.
In addition to select travel bloggers showcasing Jordan as a featured destination, the campaign also includes a two day social media event on December 15 and 16. The two day media marketing blitz will include a #GoJordan chat on December 16 at 12 p.m. (EST) hosted both by the bloggers involved and @VisitJordan.
The participating travel bloggers (who will be paid for their efforts) are:
Keith Jenkins (@VelvetEscape)
Janice Waugh (@SoloTraveler)
Abigail King (@insidetravellab)
Nellie Huang (@WildJunket)
Isabelle Kenis (@IsabellesTravel)
Melvin Boecher (@TravelDudes)
Dave and Deb (@ThePlanetD)
Michael Hodson (@MobileLawyer)
What do you think? Is this a model that can work?