Lonely Planet Launches Zulu Style Gowalla Replacement for Travelers


The day after Gowalla announced it is to become a part of Facebook, Lonely Planet has launched the unique Wenzani mobile travel guide.

As I mentioned earlier today, social travel is a space waiting for a break out star and Wenzani is the latest to use socially generated recommendations to create a personalized travel guide. What makes this app different and more useful than others is that it taps into content from multiple competitors, er, expert sources, in addition to Lonely Planet. Such expert sources include Time Out, BBC Travel, Eyewitness Guides and Frommer’s Travel, to name a few.

A post on the Wenzani blog read, “Although usually considered competitors, we have joined forces to do something unique and give our users the most comprehensive guide possible.”

Zulu for “What are you doing,” Wenzani certainly seems capable of providing very relevant information based on what users are up to around the world.

What do you think? Is Wenzani a game changer in social travel? Do you think teaming up with competitors is a good idea?

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