One thing that you can be certain of when predicting digital travel media trends for 2012 is that the tools we use will continue to get smarter.
It should come as no surprise that mobile technology will carry on as the fundamental driver of the digital travel world in 2012. As a general trend, technology will be more intelligent than ever. As it relates to travel, technology will be smarter in the sense that many of the tools we use will have fully responsive designs, have x.commerce capabilities bolted on, and may know where a specific traveler is as well as who their friends are.
Fully Responsive Design
A fully response design will scale a site to fit on all browser widths and resolutions on all mobile devices. To get a better idea of how this design works, use our site as an example. Our site uses this technology, so simply scale your browser window to various sizes in order to view the results.
X.commerce is an end-to-end, multi-channel commerce technology platform designed for all the ways consumers choose to shop today. This platform truly opens up the competitive playing field to travel businesses of any size in any location.
I recently asked a friend who was just back from a PhoCosWright conference if there was any buzz around the topic of Social Travel. From his response, I gathered that the buzz was that nobody has yet nailed it. At this point, it seems as though Gtrot is closer than anyone else to presenting travel content using a person’s social graph. With travel being inherently social, something big is bound to develop very soon.
In increasing numbers, travelers will use the camera lens of their mobile device to find information. This past year, I used the Word Lens app along with my iPhone camera to instantly translate printed words. It will not be long before travelers point their camera at all kinds of things to pull in relevant information.
What other digital travel media trends do you see evolving in 2012?
IMAGE VIA: hmomoy