If you are a travel brand seeking a platform for spreading awareness and cultivating relationships, here is a space for you to play in 2012.
Earlier today I saw a Tweet that included a link to an article entitled “23 Brands Using Instagram And What They’re Doing Right” along with a reference to the lack of travel brands included on this list. The only true travel brand included on the list was NH Hoteles which was recognized for having an interesting theme where they consistently post great sunrises and morning shots tagged with #wakeuppics.
With more than 15 million users, the recently crowned 2011 iPhone App of the Year seems like the perfect tool for travel brands to tap into. One travel brand that has just begun to experiment with Instagram’s photography filter program (which makes it nearly impossible to take a bad shot) is bmibaby.
In an effort to bring some of their destinations to life, the low cost airline is hosting crowd sourced travel guides which they hope will be an inspiration for all bmibaby customers. To enter the competition, the airline asks users to tag their Instagram photos with a particular hashtag for their featured destination. After bmibaby selects finalists, the community can then vote for their favorite photo using Instagram’s ‘like’ feature.
Bmibaby began their search for the best images with Italy, which was soon followed by Germany and Holland. The most recently featured destination, Switzerland, quickly gathered over two thousand images tagged with the hashtag #MySwitzerland.
At this point, bmibaby appears to be very pleased with the initial results and will continue their Instagram competition into 2012.
How do you think travel brands can best utilize Instagram in the new year? Are you doing anything with Instagram in your own work?