The goal of Pinterest is to connect everyone in the world through the ‘things’ they find interesting. So, how can travel bloggers leverage Pinterest to connect with people all around the world who share similar travel related tastes and interests?
I first heard of Pinterest from my wife last fall. She had been talking with a friend who was really into pinning all kinds of things on nine different boards that included titles like “House Happiness,” “Take Me on a Trip to” and “Make Me Puuuurty.” I signed up for an invite to see what it was all about. After about three weeks (during which time I noted my wife, not yet a member, continually visited Pinterest to search for recipe ideas during the holidays), I received my invite and away I went.
The first thing I noticed as I scrolled through the main Travel & Places stream was that I had not seen a single male user. In fact, according to Alexa and based on Internet averages, pinterest.com is visited most frequently by females who are in the age range of 25-34. It is also estimated that 73% of the site’s visitors are in the US where it has attained a traffic rank of 42. Therefore, if the audience demographics for your blog are a match, I would say Pinterest presents a very interesting opportunity.
Over an initial two-day period, I signed in once each day for an approximate total of 15 minutes. During that time, I pinned 18 travel related items to three boards which were re-pinned 11 times and liked once. My 18 total pins consisted primarily of juicy travel photos and holiday friendly images of which seven were from sites that I am involved with. Per today’s Google Analytics report, those seven pins have resulted in 47 unique visits.
Pinterest is much more than just another platform to drive traffic to your travel blog though. It can be a very valuable tool to organize bits and pieces of inspiration for your own work. Recently, I was with another travel blogger and Pinterest came up. She was somewhat familiar with it and was really excited to check it out. Above all, she felt Pinterest would be a great way to organize her various ideas, essentially by creating different boards and pinning inspirations to them that could be expanded upon and shared later.
With millions of new pins being added every week, Pinterest is hot, continuously gaining a lot of traction and buzz. Do you use Pinterest? How will you get the most out of Pinterest? Will it be about pinning or more about collecting and organizing your own inspiration? Will you Tweet or share pins on Facebook to help expand your network?