Instagram Offers Brands a Better Snapshot of Organic Content Stats

  Another day and another social media platform has improved its analytics offering to businesses. Today I noticed that Instagram began to offer brands a better snapshot of their organic content campaign performance. Earlier this week, Instagram started sharing analytics for brands’ organic posts and “Stories” through the Instagram Platform API. This allows brands to[…]

LinkedIn’s New Website Demographics Tool

An article caught my attention this morning about LinkedIn offering businesses a new way to see what types of audiences they’re attracting with their marketing efforts. LinkedIn’s new Website Demographics is their first tool that layers the professional details of its members, such as job title, company and industry, and connects them to businesses. According[…]

Want to Know How Influential You are on Pinterest?

PinClout is a new website that brings analytics to Pinterest and assigns users a score from one to 100. As mentioned in an earlier post, Pinterest is a fun new platform that, if leveraged properly, can provide an upper hand for travel bloggers and travel brands. Given all the recent buzz surrounding Pinterest, it was[…]

DMO Social Media Manager Finds Success as an Early Adopter of Pinterest

Pinterest is growing at a rapid rate and the destination marketing organization (DMO) for Savannah, Georgia has found that it is a great way to showcase their destination. Perhaps the hottest social media platform of 2012, Pinterest is a community that is perfectly suited for lifestyle, food and travel brands. According to the recently published[…]

UK Traveler’s Tweets Get Him and His Friend Banned from the USA

A 26 year old UK Man and his friend were recently flagged and detained in the US by the Department of Homeland Security before being sent home over Tweets. After US Department of Homeland Security agents spotted a couple of Tweets from the Twitter account of Leigh Van Bryan, a 26 year old from Coventry,[…]

The ‘Influencers in Travel’ Site – A Look Back From the Inside Out

For DataArt and Brilliant Travel Media, creating a site simply dedicated to hosting a number of ranking lists of those in the social media travel space, based solely on the vanity metric Klout, was both an experiment and an opportunity. As the Influencers in Travel site is now a memory, I thought it would be[…]

Pinterest – Where Expressing and Sharing Your Passion for Travel is Easier Than Ever

The goal of Pinterest is to connect everyone in the world through the ‘things’ they find interesting. So, how can travel bloggers leverage Pinterest to connect with people all around the world who share similar travel related tastes and interests? I first heard of Pinterest from my wife last fall. She had been talking with a[…]

The Art of Effective Self Promotion

The moment any entrepreneur comes to the realization that their “if you build it, they will come” strategy missed the target, they quickly find themselves faced with the difficult task of getting their word out in a world full of attention seeking businesses.  When it comes to self-promotion and the art of tooting your own[…]

An Interview with Johnny Jet on Making it Happen

In 1999, while traveling as a college recruiter, Johnny Jet started a weekly newsletter to share his tips on traveling in style while on a budget. Today, travel blogging is his full-time job and he is about to appear on the Travel Channel. Recently, I caught up with Johnny Jet for peek into his world…[…]

Instagram Reveals its List of the Most Popular Places to Take Instagram Photos in 2011

It has been quite a year for Instagram. After watching its community grow from one million users to over fifteen million users, it was honored as a 2011 iPhone App of the Year. Yesterday, Instagram revealed the 15 most popular places where Instagram photos were taken in 2011. Number one on the list may come[…]