Instagram Offers Brands a Better Snapshot of Organic Content Stats

  Another day and another social media platform has improved its analytics offering to businesses. Today I noticed that Instagram began to offer brands a better snapshot of their organic content campaign performance. Earlier this week, Instagram started sharing analytics for brands’ organic posts and “Stories” through the Instagram Platform API. This allows brands to[…]

LinkedIn’s New Website Demographics Tool

An article caught my attention this morning about LinkedIn offering businesses a new way to see what types of audiences they’re attracting with their marketing efforts. LinkedIn’s new Website Demographics is their first tool that layers the professional details of its members, such as job title, company and industry, and connects them to businesses. According[…]

How to Work With Major Hotel Brands as a Travel Blogger

Is it possible for travel bloggers to get free hotel stays from major hotel brands while on the road? Perhaps. I recently had the opportunity to speak with someone heavily involved in social media for a major hotel brand (and who wished to remain anonymous), in order to get a better idea of how things[…]

Cudillero, Spain – A Coastal Village Off the Beaten Path

Cudillero is a small fishing village in the principality of Asturias in northern Spain. I arrived in Cudillero on a sunny morning and was dropped off at the Hotel Casona de la Paca. The immaculate old villa was built by emigrants who returned to Spain after becoming wealthy in the Americas, known as “indianos.”  After[…]

Fabian Martin’s Unique Pizza is a Knockout

The Spanish enclave of Llivia is unique in many ways, not least being that it is part of Catalonia yet completely surrounded by France. One of Llivia’s most unique residents is Fabian Martin, a former world class boxer whose Taller Pizzeria has revolutionized the traditional concept of pizza. Fabian Martin’s entrance into the pizza world[…]

Malta’s Grand Harbor – The Backdrop to a Fascinating History

Malta’s massively fortified Grand Harbor, once home to the Knights of St. John and with a legacy dating back to Phoenician times, serves as the backdrop to Malta’s fascinating history. Traditional, colorful fishing boats, water taxis and mega yachts make up an alluring mix of old and new amidst historical and architectural treasures.    […]