Another day and another social media platform has improved its analytics offering to businesses. Today I noticed that Instagram began to offer brands a better snapshot of their organic content campaign performance. Earlier this week, Instagram started sharing analytics for brands’ organic posts and “Stories” through the Instagram Platform API. This allows brands to[…]
An article caught my attention this morning about LinkedIn offering businesses a new way to see what types of audiences they’re attracting with their marketing efforts. LinkedIn’s new Website Demographics is their first tool that layers the professional details of its members, such as job title, company and industry, and connects them to businesses. According[…]
With the recent announcement that Google will transform into a search engine that understands not only content, but also people and relationships, Google+ has suddenly become an integral part of the Search Engine Results Pages (SERPS) that you see. Then, how do you figure out and analyze just how influential you are on Google+? Yesterday,[…]